There’s a great scene in the movie “The Hunt for Red October”, a submarine action flick from 1990.
The Red October is running from the Russians and while everyone is chasing the submarine…the following dialog takes place:
Captain Davenport: They’re pinging away with their active sonar like they’re looking for something, but nobody’s listening.
Jack Ryan: What do you mean?
Captain Davenport: Well, they’re moving at almost forty knots. At that speed, they could run right over my daughter’s stereo and not hear it.
The scene resolves with Jack Ryan understanding that the Russians are actually not looking for the submarine, they are trying to drive it somewhere where they can destroy it.
The world today is operating a lot like that scene.
Everyone’s blaring about something. Social media is alive with e-cards, pictures, boo-hoo and look-at-me statements, a veritable wall of “me first” noise. Everyone’s talking, very few are actually listening…and in the tidal wave of “me” noise, something critical has gotten lost: our attention.